KJAER GLOBAL BLOG

GLOBAL INFLUENCES
Our trend blog about things that matters. Informative, intelligent and inspiring observation from around the world. >>

TRENDS 2012
Below a handful of our trends for the year ahead:

* HUMAN INTERFACE
It used to be: “I think and therefore I am”. Then it was: “I shop and therefore I am”. Today it is: “I feel and therefore I am” >>

* TRANSMEDIA PLATFORMS
Currently the media landscape is undergoing a profound transformation. So having a system in place to identify relevant opportunities is crucial for navigating tomorrow’s digital world >>

* GENERATION WASTEFUL
Reducing domestic food waste is fast becoming a core sustainability concern and one that is part of a greater debate regarding ‘end-of-use’ >>

* WOMENOMICS 3.0
The female factor is finally being considered an important currency, with more and more women influencing society and business. This means fresh approaches to trading, collaborating and creating value. >>

* WHOLEBRAIN SYSTEMS
While preparing for a talk in Berlin to celebrate the United Nations International Year of Chemistry in honour of Marie Curie, I began revisiting some of the principles I was taught at school >>

* FREE RANGE PARENTHOOD
Nagged by scaremongers and ‘besserwissers’ about every aspect of child-rearing, parents are tired of being told what to do. Little wonder then that an alternative approach is gaining ground >>

* THE CUPCAKE INDEX
In a recent interview Elle magazine asked me why the cupcake market is booming in Scandinavia? My response was: can we please stop calling our obsession with cupcakes a trend >>

* TRIPLE ‘P’ PROFIT
To Consume or Not to Consume. Today’s big ethical dilemma unites us, even though we may view it as a dividing factor between the haves and have-nots >>

“Informative, intelligent and inspiring observation from around the world”