CMF STRATEGY & TREND TOOL

COMPANY: Flexa – DK
INDUSTRY: Children’s Furniture
DURATION: 5 months

BRIEF
To create a coherent and customer driven Colour Material and Finishes Strategy influencing creative and strategic directions short (1-2 years) and long term (3-5 years).

FOCUS
Strategic CMF management communicating industry specific insights presented as a holistic tool serving design and the marketing team as inspiration for NPD and brand communications.Clear identification and validation of trends as well as consumer behaviour impacting on the industry and Flexa Brand. The tool identifies and pinpoint opportunities in children’s furniture manufacturing industry.

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OUR WORK
* Linking Trends to children’s furniture industry
* An inspirational & insightful Trend & Colour tool
* Comprehensive “HOW TO SPOT” section
* Consumer behaviour analysis
* Detailing relevant insights in lifestyle preferences
* Contextual writing of themes, trends & insights
* Highlighting emotional aspects of consumption
* Colour, texture and finishes palettes
* A2 poster summarising insights & colour palettes
* Flexa Customised Report & Manual
* Recommendations IMM Exhibition Stand

OUTCOME
* A holistic tool providing strategic insights into CMF
* Introducing a systematic way of identifying trends
* Communication of industry specific trend information
* A tool too enhance the Flexa brand experience
* A strategic bridge between Flexa and the consumer
* Unification of Flexa strategy & vision
* Highlighting NPD and service opportunities