LIFESTYLE TREND MANAGEMENT

COMPANY: Georg Jensen – Global HQ
INDUSTRY: Luxury Goods
DURATION: 2 months

BRIEF
To create a Customised Visual Trend Tool identifying Macro Trends impacting the Luxury Goods Market: Home & Living, Jewellery, Watches and Eyewear.

FOCUS
A more rigorous trend and lifestyle focused approach to product development.

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OUR WORK
* Support to Product Development & Launch team.
* Linking lifestyle trends to the Luxury Goods market.
* Colours, materials, shapes and technical details.
* Product application and line extension ideas.
* Relevant case studies to back up work.
* Mood & design ideas for Retail & Packaging.
* Workshop: Design, Retail, Marketing & Branding.

OUTCOME
* A deeper understanding of how to apply short & long-term trends into the luxury goods segment.
* The work was used successfully on all organisational levels – especially design, retail and marketing teams benefited greatly.
* Strategic Trend Management input enabled the teams to work in synergy with a common long-term vision reducing development time and costs.