ICI DULUX

PROJECT: Premium Paint Launch – Natures Touch
INDUSTRY: DIY & Paints
DURATION: 3 months

BRIEF
Evaluate initial concept for Dulux’s launch of new ‘intelligent’ Premium Paint – taking it to the next level.

FOCUS
Create a customer-driven premium concept appealing to a wider audience.

OUR WORK
* Brainstorm & Expert Feedback on initial concept
* Linking trends & consumer behaviour to DIY
* New concept name Nature’s Tocuh developed
* Core colours & names for product proposition
* Manual for common Internal & External language
* Workshops Development Team, Marketing & Retail

OUTCOME
* A completely new concept was created
* Concepts linked to Macro Trend
* Key consumer behaviour impacting the DIY
* Coherent global communication
* Product launch was incredible successful
* Editions Nature’s Touch – Flat Matt >>

“You unlocked the emotional dimension and captured the essence we were looking for”