GENERIC TREND MANAGEMENT TOOL
COMPANY: italla Group – FI
INDUSTRY: Interior & Homeware
DURATION: 5 months*
BRIEF
To create a Generic Trend Management Tool informing future roadmaps as well as supporting innovation and concept themes development across the iittala group. The tool must be easy to navigate and clearly illustrate how trends and consumer insights translate into new concepts and strategy work. Create and conduct a series of workshops for iittala group employees to implement tool.
FOCUS
Develop an interactive and transparent tool to be used across all the iittala brands for both short and long-term strategic Trend & Consumer Insights. The tool must manifest, verify and narrate the most relevant trends to keep the iittala group up-to-date. Further it must feed into all categories across the brand platforms and provide recommendations for implementation.
OUR WORK
* Verification and analysis of existing trend material
* Trend, media and industry scan
* Analysis & synthesis of findings
* iittala group Tailor-made Macro Trend Atlas
* Visual Trend snapshots of short term Micro Trends
* Mindsets development to illustrate consumer needs
* Lifestyle & Trend navigator for ‘at a glance’ insights
* Full scale trend, concept & recommendations
* Comprehensive report & executive summary
* Art direction, design and image sourcing
* Extensive ‘nice to know’ toolbox – top management
* Lean ‘need to know’ toolbox – middle management
OUTCOME
* Generic brands & cross categories trends
* Strategic insight and category ‘feed’ tool
* Facilitation platform to develop innovative concepts
* Linking trends & consumer behaviour to homeware
* Strategic bolstering of iittala group ethos & vision
WORKSHOPS
* Presentations for brand managers & creatives
* Trend Tool Implementation Workshop
* How to create ‘future proof’ concepts
* Future Scenarios & Innovation Concept Themes
“Clearly illustrate how trends and consumer insights translate into new concepts & strategy work”
