KIDS PS COLLECTION

COMPANY: IKEA – Global HQ Sweden
INDUSTRY: Interior & Furniture
DURATION: 3 Months

BRIEF
Assessing the functionality of children’s products creating opportunities for creativity and learning. Develop a CMF strategy for the Unlimited Play – Kids PS Collection.
FOCUS
Children’s real needs in a “Learn & Play” living environment.

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OUR WORK
* Feedback on prototypes for kids furniture
* CMF strategy to link vision & product
* Communicating goals for holistic design integration
* Full written documentation
* Recommendations for press material
* Workshops for Product Managers & NPD Team

OUTCOME
* Enhancement of Kids range through strategic use of Colour, Material and Finish.
* Coherent internal and external communication of the Kids PS Collection.
* The most successful kids furniture range to date.

“We always work with the most visionary and inspirational industry experts”