LIFESTYLE NAVIGATOR
The Lifestyle Navigator is a unique tool developed by Kjaer Global to synthesise macro trends and behaviours, linking them to future challenges and opportunities. It provides a meaningful overview of how macro trends, lifestyle patterns and value sets are intimately related to consumer behaviour and needs.
FUTURE SCENARIOS
It is essential to understand how trends are linked to consumer behaviour and needs when creating an innovation strategy. The Lifestyle Navigator provides insights into future scenarios and highlights potential business opportunities across organisational platforms and departments. The tool is also designed to facilitate the natural synergy between design, marketing, branding and retail – ensuring future strategies are implemented successfully.
A LEAN OVERVIEW
The Lifestyle Navigator works horizontally and vertically. Horizontally it illustrates how trends impact people’s behaviour, needs and value universe. Vertically it invites a lean overview of future scenarios and comparison of consumer mindsets and insights. The key to understanding tomorrow’s people – and to bringing future opportunities to life – is to tap into both their emotional and rational landscape.
