NEW PRODUCT LAUNCH CATALOGUE

COMPANY: Swarovski HQ – AU
INDUSTRY: Lighting & Architectural Components
DURATION: 2 months

BRIEF
Update Product Launch Brochure 2008+. Creating a trend platform to launch the Strass Swarovski product Innovations, adding value, insight and inspiration to Swarovski’s B2B customer-base.

FOCUS
Create special focus on the core industry trend ‘Homing’ for each segment and add special section on colours to inspire B2B customers. Tighten up trends and take the brochure to the next level. Inspire and ‘educate’ distributors and retailers in trend understanding. Create a bridge for further trend development for Launch Brochure 2009+

OUR WORK
* Comprehensive qualitative research
* Linking trends to crystal components industry
* Art Direction and design
* Inspiring and coherent narration of core segment
* Full scale contextual writing
* Image sourcing and creation

OUTCOME
* A successful Update to launch brochure
* Aiding B2B aspect
* Inspiring and educating distributors and retailers
* A future proof framework for trend management
* Positive impact on sales, NPD & communication
* Coherent internal & external communication

“Creating a trend platform for product Innovations”

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