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Read about our most recent conference below and here
MEANINGFUL CONSUMPTION 2006
‘The search for meaning will be one of the key challenges in our 21st century society' , Anne Lise Kjaer, kjaer global
We constantly hear about the 'Experience Economy', but what does that buzz phrase mean today and what are its prospects for the future? How do we satisfy the increasing expectations from the sophisticated consumer of tomorrow?
The conference Time 2 Think: Meaningful Consumption explored fresh opportunities and platforms where the consumption experience become an emotional affair because it is meaningful.
The quest for meaning: Move Your Mind!
Exclusive Interviews
Read the pre-conference interviews with the 'Time 2 Think' 2006 Speakers:
James Woudhuysen, Prof. De Montfort University:Q: What is the biggest challenge companies face in the future?
Woudhuysen:"Get off the back foot about scientific and medical panics and stick to your guns when you are right about something and public opinion is misguided".
Read the full interview pdf
Marvin Wilkinson, Anterior:Insight:
Q: How would you define Meaningful Consumption?
Wilkinson:"Consumption was traditionally about consuming but meaningful consumption is more is more of an emotional transaction. It is something that makes you consider what you are buying into.
Read the full interview pdf
Kate Ancketill, GDR Creative Intelligence:
Q: What will the future impact of Meaningful Consumption be for brands, services and products?
Ancketill: "Leading brands, products and services of the future will reconfigure themselves to be net contributors to the general good".
Read the full interview pdf
Adam Hill, Brand X :
Q: What is the biggest challenge companies face in the future?
Hill: Accepting that the consumer wants influence and power and being creative and humble enough to engineer products, services and marketing solutions that enable this to happen".
Read the full interview pdf
Anne Lise Kjaer, kjaer global
Q: How would you define Meaningful Consumption?
Kjaer:"Our fundamental drive, the motivational engine that powers human existence, is the pursuit of meaning. So Meaningful Consumption is the extent to which a product or a service matches people's emotional, spiritual and psychological needs. I also call this Emotional Consumption".
Read the full interview pdf
Tom Greatex, Anterior:Insight
Q: What is the biggest challenge companies face in the future?
Greatex:"Having a meaningful dialogue with customers. If they don't do that they will fall behind. It is vital to get consumers involved".
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Henrik Boserup, Chef & Restaurateur::
Q: Who would you single out as leaders (both people and companies) in Meaningful Consumption?
Boserup: "The eco contingent. I'm a chef and I always relate everything back to food. In my little world, the eco group was the first to stand up to industrialisation and demand decent food".
Read the full interview pdf
Axel Olesen, Managing Director CIFS:
Q: Why is Meaningful Consumption so much in focus at the moment?
Olesen:"In many parts of the world we have experienced a long period of high economic growth. Yet although we have become richer and richer we have not become happier and happier. Meaningful consumption is a means of filling this gap between our wealth and our expectations".
Read the full interview pdf
Rohit Talwar, Fast Future:
Q: What will the future impact of Meaningful Consumption be for brands, services and products?
Talwar:"This is a very dangerous place to play unless you are willing to stay in it for the long haul and really reflect the brand promise through all you do. Those that do reflect true meaning throughout their company culture - for instance Innocent - will succeed because people are prepared to pay for the authenticity".
Read the full interview pdf
MORE INFORMATION
Visit the dedicated 'Time 2 Think' website and meet tomorrow's thinkers and visionaries www.time2think.net
Conference Video by IRAKLI WEST for psfk
The 8th International TIME TO THINK Future Trends Conference took place in Copenhagen @ Base Camp, Holmen October 2006
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