TREND & COLOUR STRATEGY

COMPANY: Sony Design Centre UK
INDUSTRY: Consumer Electronics
DURATION: 5 months

BRIEF
Developing a Global Trend & Colour Strategy serving design, marketing and branding team. Pinpoint creative and strategic directions both short (1-2 years) as well as long term (3-5 years).

FOCUS
Communicating the most relevant trend insights – providing a strategic and holistic insights into colours, materials and finishes (CMF). Create a holistic tool to validate key trends & opportunities for Sony consumer electronics. The visionary trend tool should act as a bridge between Sony and the consumer – consequently reinforcing a coherent brand experience.

OUR WORK
* Expert feedback on current CMF strategy
* Comprehensive qualitative research
* Linking trends to consumer electronics
* Engaging key future mindset scenarios
* Detailing key insights  & lifestyle preferences
* Stimulating written & visual narratives
* Creation of a holistic trend & colour tool
* Actionable strategic recommendations
* Presentation Sony HQ Tokoyo

OUTCOME
* Validation of Trend Management work
* A holistic CMF tool providing strategic insights
* Actionable Trend & CMF overview
* A platform to enhance the Sony Brand experience
* Highly inspired design, marketing & brand teams
* A valuable inter-departmental tool
* Clear and unified communication strategies
* Overall Sony Global CMF strategy winner

“I just love how Kjaer capture the emotional dimension of colour and trends”

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