INNOVATION LAUNCH CATALOGUES

COMPANY: Swarovski – Global
INDUSTRY: Luxury: Crystal Components
DURATION: 6 months

BRIEF
To create two consumer driven, trends based inspirational coherent launch brochures for Swarovski product novelties for both the Lighting & Architecture and Bath & Wellness categories.

FOCUS
Aid the B2B aspect by inspiring and educating distributors and retailers as well as new business. To establish and narrate core segmentation and link these to society drivers and key trends impacting on the crystal components business.

OUR WORK
* Workshops /brainstorm sessions
* Expert feedback on existing material
* Qualitative research & media scan
* Linking trends to crystal components
* Synthesis of trends/consumer insights
* Art Direction and Graphic design input
* Inspiring narration of core segments
* Full scale contextual writing to be publicized
* Image sourcing and creation
* Establishing NPD and design parameters
* Taking in-house trend work to the next level

OUTCOME
* Ongoing positive feedback from B2B customers
* Aiding B2B aspect
* Strenthening of trend management
* Platform for NPD and strategy
* New Business on back of launch catalogues
* Ongoing positive implications for internal teams
* Unified communication and vision

“Creating a trend platform for product Innovations”

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