NPD DESIGN BRIEF

COMPANY: Swarovski HQ – AU
INDUSTRY: Lighting & Architectural Components
DURATION: 2 months

BRIEF
Deliver a trend package to give a holistic introduction to stylistic lifestyle trends to inspire the design team to new thinking on component shapes, colours/effects and applications in line with requirements of existing segmentation.

FOCUS
Create lifestyle themes in accordance with each segment’s profile contextualised in accordance with market insight. Inspire NPD through the visual narrative and themes as well as writing. Focus on shapes, stylistic themes, colour, texture and materials as well as physical environments.