CONSUMER SURVEY REPORT
COMPANY: Tikkurila – FI
INDUSTRY: Decorative Paints & DIY
DURATION: 3 months
BRIEF
To synthesise the findings and insights gained from A) a quantitative regional consumer survey and B) the qualitative insights from comprehensive research into the society drivers and lifestyle trends impacting on the Decorative paint industry in the regions specified by Tikkurila.
FOCUS
Synthesizing results from survey and new research insights creating a indicative framework for innovation and strategies. Provide segmentation models for Tikkurila regional markets and aid internal understanding of regional consumer behaviour. Consolidation of the Tikkurila vision across the company. Bolster and promote industry leadership as an innovation and customer-centered company.
OUR WORK
* Comprehensive research, analysis & synthesis
* Cross-regional & comparative markets study
* Regional specific focus & conclusions
* Macro insights & statistical derivations
* Communication of survey findings
* Contextual writing, narrating mindsets
* Sourcing of region specific images & illustrations
* Conclusions & recommendations for future actions
* Establishing customer values across regions
* Art Direction and design of report
OUTCOME
* Framework for NPD & brand strategies
* Holistic & comprehensive consumer insight
* Intimate & clear narration of consumer mindsets
* A platform for unified multidimensional strategy
* Global insights with regional accents
* Validation of existing knowledge
* Bolstering and unifying Tikkurila corporate vision
* Framework for iternal workshops & education
“Synthesizing new research insights for innovation strategies.”
