TALK, WORKSHOP & SURVEY

COMPANY: Tikurilla – FI
INDUSTRY: Decorative Paints & DIY
DURATION: 4 weeks

BRIEF
A talk and workshop for ‘The Tikkurila Conference 2008’ serving as an inspirational platform to discuss and develop a unified vision for Tikkurila across all existing markets as well as new market ventures.
FOCUS
A) Creating a visionary and inspirational presentation of trends impacting on the industry providing insightful narration of consumer values and associated mindsets. Prepare and carry out workshop for the delegates aiding the understanding of use and value of the trend management tools.
B) Design questionnaire and conduct a comprehensive survey among the 140 delegates. Use the survey results to validate mindset model, methodology and Mindsets as well as validating regional differences in consumer mindsets.

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