Trend forecasting
METHODOLOGY AND TOOLS
Trend intelligence is essential for business success on all levels. Most important of all, it allows you to identify opportunities and connect with the true needs of tomorrow’s people.
TREND MAPPING IS A SHORT-CUT TO CREATE CLARITY OUT OF COMPLEXITY. The kjaer global tools are very handy when decoding the broader cultural context of social trends. The key to understanding people is to tap into their softer dimensions.
Using the Multidimensional platform to filter the many complex and contradictory trends ensures that you achieve that vital balancing act and reach people in meaningful ways. You must engage on all levels to be successful today.
Our multidimensional methodology is a framework to identify long-term trends in society and visualise their possible future impacts on the specific industry.
Working with future trends is a highly intricate process and complex on many levels. Therefore we have developed a range of trend tools making the implementation of future trends user friendly and transparent. The unique tools are:- The Multidimensional Platform
- The Trend Atlas
- Consumer Mindsets Maps
- Lifestyle Navigators
THE MULTIDIMENSIONAL PLATFORM
kjaer global are leading global futurists and experts in interpreting key trends. Fundamentally kjaer global are storytellers and future narrators. We identify our thoughts and philosophies about the future consumer by combining trends and strong visuals. We communicating them in a clear and simple way.
A key tool in our work is the kjaer global value chart, based on our '4D' multidimensional platform and our Trend Atlas. These holistic tools seek to integrate a new way of thinking.
THE EMOTIONAL VALUES - forecasting
THE FACTUAL VALUES - investigation
WORKING ON TWO MAIN LEVELS
The first level, investigation, relates to the factual ‘harder values’. This process involves collecting and collating a wide variety of data including scientific, environmental and social research, assessable media influences and shifts in technology, economics, politics and culture.
This first level creates a foundation for moving to the second level - forecasting and 'out-of-box' thinking. This draws on the ‘softer values’ and researches trends in wider sphere. The emotional and spiritual consciousness are the drivers here.
It is vital to isolate key movements to understand current motivations and likely influences in culture and lifestyle patterns. When clustering trends on two levels it is possible to get a more concrete picture of the future consumer.
We go beyond simply identifying trends. Our mission is to create rich, stimulating trend concepts and scenarios, illustrating how people could 'experience' the future. Remember that the future is not some place we are going to, but one we are creating.
