linking trends to consumer behavior & needs

LIFESTYLE NAVIGATOR

The trend & Lifestyle Navigator was specially developed by kjaer global to provide a clear overview of the relationship between trends, lifestyle patterns, value sets and how these are intimately linked to consumer behaviour and needs.

These insights provide a deeper understanding of potential opportunities and directions – and how to turn them into meaningful scenarios and narratives. They also identify new opportunities across all platforms and departments of a company or organisation. It is simply invaluable when creating an innovation strategy. The tool create a natural synergy between design, marketing, branding and retail.

The trend & LIFESTYLE NAVIGATOR works on two axes: from top to bottom in columns and left to right in horizontal rows. This allows for a lean overview and comparison insight on the mindsets.


Global Influences 07/08 Lifestyle Navigator