methodology

THE MULTIDIMENSIONAL PLATFORM

kjaer global are leading global futurists and experts in interpreting key trends. Fundamentally kjaer global are storytellers and future narrators. We identify society trends and consumer behaviour and support them with our thoughts and philosophies to create engaging future scenarios and consumer mindsets. Combining creative writing and strong visuals is our way to communicate trends in a clear, simple and authentic way.

A key tool in our work is the kjaer global multidimensional platform and our Trend Atlas - linked in our Lifestyle Navigator. These holistic tools seek to integrate a new way of thinking.

EMOTIONAL VALUES - forecasting

FACTUAL VALUES - investigation

WORKING ON TWO MAIN LEVELS

The first level, investigation, relates to the factual harder values. This process involves collecting and collating a wide variety of data including scientific, environmental and social research, assessable media influences and shifts in technology, economics, politics and culture.

This first level creates the foundation for the second level - forecasting and out-of-box thinking. This draws on the softer values and researches trends in wider sphere. The emotional and spiritual dimensions are the drivers here.

It is vital to isolate key movements to understand current motivations and likely influences in culture and lifestyle patterns. When clustering trends on two levels it is possible to get a more concrete picture of the future consumer's needs and wants.

kjaer global go beyond simply identifying trends. Our mission is to create rich, stimulating trend concepts and scenarios, illustrating how people could experience the future. We help our customers to create relevant future propositions. Remember the future is not some place we go, but one we are creating.

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