TRENDS MANAGEMENT
NAVIGATING COMPLEXITY
With so many complex and at times contradictory trends at play in society, it is vital to have a system in place that helps us translate the bigger picture. Only then can we identify future challenges and opportunities. At Kjaer Global we have developed a range of tools that make trend management user friendly, transparent and engaging for everyone.
IMAGINING TOMORROW
Trend intelligence is essential for business success on all levels. Most important of all, it allows us to connect to the true needs of tomorrow’s consumers. Key to reaching people is tapping into their emotional value universe. In other words, to know what they want, we must first understand what makes them tick.
MULTIDIMENSIONAL VISION
To create plausible future scenarios we engage a holistic vision. Our methodology for identifying and filtering trends is the Kjaer Global multidimensional platform. This method ensures comprehensive trend monitoring and enables us to interpret the full impact on people, planet and business.
Our shortcut to creating clarity from complex economic, environmental, social and cultural influences is Trend Mapping. We create a Trend Atlas that enables us to recognise how the most relevant macro trends impact us mid to long term. The Trend Atlas is our GPS for navigating the future and decoding the broader cultural contexts of society.
CONSUMER MINDSETS
Kjaer Global works with two contrasting mindset prototypes: the Me-people and the We-people. These are demonstrated in our holistic segmentation model that we call a Consumer Mindset Map.
“It is invaluable to understand how trends are linked to consumer behaviour”
