DENTIST CLINIC STRATEGY
COMPANY: XO Care – DK
INDUSTRY: Pharma & Medical Devices – B2B
DURATION: 3 months
BRIEF
Kjaer Global was invited to develop a colour, material and finishes strategy for high-end dentist chair and workstation as well as associated products. The idea was to create a holistic environment proposition to inspire and inform dentists when purchasing the XO CARE product range.
FOCUS
To create a coherent colour and finishes concept based on the understanding of the core dentist types as identified during the research phase.
OUR WORK
* Brainstorm and workshops with stakeholders
* Establishing 4 core dentist scenarios/profiles
* Qualitative research & Qantitative research
* Comprehensive media scan
* Linking trends/consumer behaviour to dentistry
* Analysis and synthesis of key findings
* Kjaer Global talk at XO CARE summit
* A2 poster: excutive summary of key findings
* Input to communication material
OUTCOME
* Succesful and clear trend management
* Comprehensive B2B consumer insights package
* A unique & futureproof strategic CMF tool
* Facilitation of coherent B2B communication
* XO 4 won the Danish Design Prize 2007
“Thanks to the ideas and hard work of Kjaer Global we took our futures strategy to the next level”
